Industry coaches ready to support the person behind the music
You might have the right release plan and a good sense of what you need to be doing, it can still be hard to deliver... Clear the blocks, trust your instincts, and get back to why you started making music.
In a fast-moving culture, it is remarkably easy for artists and industry leaders to get swept up in the noise and lose sight of their own vision. My coaching is about solving that specific challenge - providing a steady, trusted partnership that allows those who shape our culture to step back, gain perspective, and find absolute clarity in both their creative direction and their business execution.
When we work together, the focus is on outcomes that protect your career longevity and amplify your voice. We work on bringing sharp clarity to your overall creative approach - helping you untangle how you present yourself, your art, develop your content strategy, and confidently seize DSP and media partnerships without compromising your authenticity.
Together, we build the deep, internal confidence that keeps you anchored during important moments like performances, negotiations and pitches and design a sustainable path forward that aligns with who you actually are.
As a founding member of the Apple Music team, I learned the deep patience and work required to scale global platforms. Before that, spending a decade in the Middle East across broadcasting, talent development, and artist relations taught me how to keep people grounded and thriving in incredibly high-stakes, rapidly evolving environments.
I help artists and industry professionals who want a dedicated space to align their creative execution with commercial opportunities and, most importantly, themselves. If you are ready to steady your vision and lead your next chapter with confidence, I’d love to talk.
My work as a coach was born from the fundamental belief that more than ever, as human beings we must protect our capacity to create, and those creating art in our industry today need the support, guidance and tools to do so.
In almost every other creative industry, having an objective expert in your corner to manage your mindset is standard practice. In music, however, it’s widely missing - my mission is to bridge that gap.
At its core, my work as a coach is about providing a dedicated, supported space, designed to help you stay human, while creating the best music of your life. I’m here as an impartial professional in your corner, and an experienced music industry specialist who completely understands the cycles, nuances and difficulties of the music business. I’m here to support you to protect both your craft and your well-being in the most sustainable way possible.
I bring 13 years of experience at Apple Music and Spotify, alongside over a decade as a mentor to artists, songwriters, and producers. Having also worked directly as an artist manager and label consultant, I deeply understand the modern music industry. Alongside this practical experience, I hold an ICF-accredited Diploma in Transformational Coaching from the Animas Centre for Coaching.
Through my coaching, I’ll help you to master your creative output, build consistent forward momentum, and become more confident, resilient and clear. All without sacrificing your well-being.
How it works
We’ve kept the process simple on purpose—so you can quickly find the right expert and start making real progress on your project.
Browse our vetted list of music industry experts. Search by skill and genre to find the best fit for you.
Find a suitable date and time on the expert’s calendar and book your slot. You’ll receive a confirmation email with the booking details and the link for your video call.
Click the video call link in your booking email to start your consultation. Book follow up calls
FAQs
Got questions? Check out our FAQ for quick answers or drop us a line at support@theteamaroundyou.com.
We’re a small team, so replies might take a moment, but we read everything and care about every message.
General questions
The Team Around You is a platform that connects artists with vetted industry experts for one-on-one consultancy sessions. You can browse experts based on their skills, book a session, and pay by the hour.
All experts on the platform are vetted by The Team Around You. They are either professionals we have worked with directly or have been recommended by close colleagues we trust. This ensures there is always only one degree of separation between us and the experts we recommend.
Our experts cover all areas of the music industry in depth, from marketing to touring, legal, and distribution. We are continuously expanding our expert base to keep up with new industry developments.
Each expert has a bio outlining their skills and experience. Some experts also have videos where they introduce themselves and their expertise. You can review these details to find the best match for your needs.
For some experts, testimonials and reviews are available, and we are continuing to add these as they come in.
Booking Sessions
Booking is simple. Click through to an expert’s bio page, where you will find a booking link. You will need to create an account to complete the booking.
Yes, an account is required to manage your bookings and receive session confirmations.
You can book as far in advance as you like, depending on the expert’s availability.
You will receive a confirmation email with details about the session, including the date, time, and location (whether online or in-person).
We recommend identifying your top priorities in advance. If you have clear challenges, send them to the expert ahead of time. If you're unsure about your priorities, come prepared with an understanding of where you are and where you’d like to go.
Yes, as long as you contact the expert at least two days before the session, you won’t be charged. Once the session is canceled, you’ll have the opportunity to reschedule.
If an expert cancels, you will not be charged. If an expert repeatedly cancels at the last minute, we will work with them to address scheduling challenges, as we respect your time.
Payments and Fees
The session cost is clearly listed on each expert’s bio page.
Payments are processed securely through Stripe. You can pay directly via the booking link on the expert’s bio page.
All major payment methods are accepted through Stripe.
Your payment is processed immediately but is held by The Team Around You until the session is completed. The expert is paid 48 hours after the session.
No, there are no additional fees beyond Stripe’s processing charges.
Yes, Stripe will issue a receipt for all payments.
Refunds and Cancellations
Yes, you can request a full refund at least two days before the session.
If you cancel more than two days in advance, you won’t be charged. If you cancel later than that, we will need to pay the expert, and a refund will not be possible.
If this happens, you will not be charged. We monitor expert cancellations to ensure reliability.
Yes, if you have an issue, please contact The Team Around You, and we will help resolve it.
Protection and Security
We ensure all experts are vetted and follow professional standards. Additionally, Stripe handles all financial transactions securely.
Yes, all payments are processed securely through Stripe. The Team Around You does not store any financial information.
Contact us directly, and we will work with you to resolve any issues.
We comply with GDPR regulations and all local security policies to protect your personal data.
Session Timing and Suitability
If you feel that bespoke advice would help you, it’s the right time to book. If you're unsure, try using our AI assistant Yola, which can suggest an expert based on your needs.
Yes! We encourage artists to connect with multiple experts as their careers develop and require diverse skills.
Our AI assistant Yola can help guide you by answering questions and recommending relevant experts.
Long-Term Engagements
Yes! We expect some artist-expert relationships to grow over time. While individual consultancy sessions should be booked through the platform, if you want to establish a long-term partnership (such as ongoing artist management), we can assist in setting up an agreement with a solicitor, free of charge.
