With  over 15 years of experience in the music industry, I've worked at both  major labels and independents, most recently leading the Artist and Label Development team at AWAL. My work spans genres, team structures, and artist  journeys with a wealth of experience in supporting both emerging talent and established acts. I bring a friendly, hands-on approach to artist  development, combining deep expertise in digital marketing,  artist branding, and release strategy.  Whether collaborating with individual artists or label teams, my focus is  always on building sustainable careers and authentic connections with audiences.