Victoria specializes in helping artists discover and articulate their core identity—defining their artist pillars and crafting compelling narratives that form the foundation of authentic brand development. For artists seeking clarity on their story and positioning, Victoria provides the experienced guidance needed to establish a strong creative foundation.

With over a decade of experience spanning artist management, label services, PR and creative direction, Victoria brings deep expertise to artist development. She began her career at ATC Management, working day-to-day with Biig Piig and John Newman while supporting a roster of developing artists. She went on to run an indie label through Virgin, overseeing more than 60 releases, and has more recently handled PR for creative directors on major projects including Fontaines D.C. and Jade Thirlwall's BRIT Award performance.

Victoria has mentored emerging talent through BIMM, Small Green Shoots and Creative Opps, focusing on helping musicians realize their vision both sonically and visually. She excels at guiding artists through the essential process of understanding who they are as creators and how to communicate that authentically across all platforms, from social media presence to live performance. With a keen interest in mental health and wellbeing, she takes a holistic approach to supporting artists as they grow.