Tom is a music marketing specialist and co-founder of Roadie Media, with a proven track record of delivering high-impact campaigns across live events, artist releases, and tours. He works with artists, promoters, and venues to drive ticket sales, grow audiences, and build meaningful digital presence through a combination of paid media, content creation, and data-led strategy. His experience spans the full campaign lifecycle, from planning and audience targeting through to creative direction, content execution, and real-time performance optimisation. By combining hands-on delivery with clear strategic thinking, Tom helps translate marketing activity into measurable commercial outcomes, whether that’s increasing ticket sales, improving campaign efficiency, or building long-term fan engagement. Tom has worked across a wide range of projects, from grassroots shows to internationally recognised artists and events, consistently outperforming benchmarks and delivering results on lean budgets. His approach is grounded in understanding how audiences actually behave across platforms, and using that insight to shape campaigns that cut through. Alongside his agency work, Tom has developed a strong focus on data clarity within the music industry, particularly where multiple partners are involved across a campaign. He is passionate about helping artists and teams better understand their own performance, make smarter decisions, and ultimately build more sustainable growth.