Tom Burris is Director of Zephyr and Artist Manager at Prime Element, with 15+ years of proven experience delivering chart success through innovative digital marketing and artist development. As former Head of Digital at ie:music and MMF board member (2017-2019), he's worked with major artists including Robbie Williams, Passenger, Cher Lloyd, and Lily Allen, while developing emerging acts like Kid Kapichi from empty rooms to Top 40 albums and Universal Music Group deals. Through Zephyr, he provides strategic digital marketing consultancy to clients including Wolf Alice and alt-J, specializing in data-driven campaigns, streaming optimization, and direct-to-consumer strategies that compete with major label resources while maintaining artist independence.