I help independent artists build sustainable music careers by combining clear strategy, creative thinking and practical digital marketing. My work spans direct-to-fan audience building, paid ads, release planning, content strategy and long-term career development. I’ve supported emerging artists, established independents and internationally recognised acts, and my approach is grounded in empowering artists to understand their own ecosystem and make confident decisions.

My background blends being a former artist myself with 15+ years in digital marketing, a Master’s in Digital Marketing and a Master’s in Entrepreneurship. I focus on simplifying the modern music landscape so artists can develop clarity, take control of their growth and build sustainable systems around their creativity.

I’m especially passionate about helping artists embrace entrepreneurial thinking, connect more intentionally with their audience and develop the confidence to grow their career on their own terms.