Hi, I'm Mike.

I've spent the last 12+ years in music marketing and music strategy, at the intersection of artist development, technology, and the creator economy. I led digital marketing + then marketing at an independent record label for over a decade and have immense experience working with artists and their teams in all capacities.

Along the way I've been fortunate enough to work with artists + creators like T-Pain, Druski, Joey Bada$$, That Mexican OT, and more with 15+ RIAA certified releases while leading marketing strategy.

Today I work with artists, creators, and creator-led companies on how they build sustainable careers - marketing strategy, rollout systems, and the AI tools and workflows I build myself.

Hey Mike is the newsletter side of that work. Every Thursday, +6,000 people read what I'm seeing across music, the creator economy, and AI - the thinking, the systems, and the builds.

If you're an artist or someone on their team who needs help, I'd love to meet you!