Matt Hanner is a values-driven music business consultant focusing on developing opportunities for artists and industry professionals to further their careers. He launched his MakeDamnSure trading name at the end of 2025 to coincide with his move into freelance work. Previously Matt was the Founder of Runway Artists, a London‑based independent live music agency he launched in March 2020.
Having spent nearly a decade working at major agencies like Coda (now Wasserman) and ATC Live (now ROAM), Matt built Runway with the aim of nurturing a more diverse, inclusive and creatively-led workplace where staff and artists are both given the opportunity to develop successful careers in live music. Over 5 years Runway grew to represent over 150 artists across 7 booking agents. Matt personally represented an eclectic roster, including Melin Melyn, Personal Trainer, Pom Poko, Cosmo Pyke, Algiers, Benjamin Francis Leftwich, and many more.
Outside of his core role as a booking agent Matt also launched the “Agents × Managers Conference” as a space for emerging professionals to share industry knowledge, foster collaboration, and challenge the sector’s status quo—reflecting his belief that empowering his team is key to mutual success.
Known for his community‑first approach, Matt blends strategic insight with cultural leadership. His ethos emphasizes nurturing relationships, championing staff over hierarchy, and embracing the evolving landscape of live music shaped by streaming, tech shifts, and global disruption. Beyond the office, Matt is a committed family man—a married father of two—active in his local church and an ardent football supporter (On The Ball City!).
We’ve worked with Matt on a couple of artists now over the years, he’s an absolute grafter. He’s very hard working, approachable, honest & full of good ideas. I wouldn’t hesitate in recommending Matt with any artist and hope to work together with him on a project in the future. - Gareth White, Artist Manager, Hannah Management
I’ve had the pleasure of working with Matt for many years in my role as a music manager, and he has consistently impressed me with his integrity and commitment. He’s not only an excellent agent but also a genuinely kind and collaborative person. In addition, through his involvement with Faroe Music Export (FMX), Matt has shown a sincere dedication to empowering people and supporting the growth of artists. - Glenn Larsen, Artist Manager & Head of FMX
Matt is a rare diamond in the music industry - honest, hard working and always focused on the best of interests of the artists and partners he works with. Over the 15 years he's worked as an agent and business leader, he's built an enviable skill set from his wide ranging experience. Matt's ability to make the most of any situation and provide clear leadership and advice whenever called on sets him apart. We worked together for several years at ATC Live (which became ROAM), and the positivity and strategic knowledge he brings makes it a joy working with him. I would jump at the chance to work with Matt again, and recommend him wholeheartedly" - Alex Bruford, Managing Director, ROAM
