Mark helps artists turn great music into a clear strategy — from artist development and release planning to music marketing, audience growth, DSP strategy, radio and fan development.

With over 20 years in the music industry, Mark has worked across both independent music and major labels, most recently as General Manager of B1 Recordings UK at Sony Music, where he led UK and international artist campaigns across electronic, dance and pop.

His career highlights include a Grammy-winning campaign for SAINt JHN's Roses (Imanbek Remix), TikTok's European Campaign of the Year for Jaxomy's Pedro, breaking Joel Corry at UK radio, developing Alok's UK strategy, and securing Toolroom's first-ever daytime Radio 1 playlist with Weiss' Platinum-selling Feel My Needs.

The part of the job Mark enjoys most is helping artists work out what comes next.

That might mean building a release strategy around a new single, EP or album; identifying why a campaign isn't connecting; developing an artist's audience and fanbase; making sense of Spotify and DSP opportunities; Bandcamp, planning content and social strategy; approaching radio; or simply deciding where limited time and budget will have the greatest impact.

Mark doesn't believe every artist needs the same marketing playbook. The right strategy starts with the artist, the music and the audience they're trying to build.

Today, he works independently with emerging and established artists and their teams, combining major-label campaign experience with practical, independent thinking. His approach is collaborative, straightforward and realistic: he'll tell you what's working, what isn't, where the opportunities are, and what he'd prioritise next.

Whether you're preparing your first serious release or trying to take an existing project to the next level, the aim is the same: a clear plan, smarter decisions and an audience that lasts beyond release week.