For over 20 years, I’ve built a career in the music industry — both as an independent exec and as a Major Label GM — gaining a wealth of experience across promotions, marketing strategy, artist development, and A&R.

I ran a renowned promotions and radio plugging company before leading B1 Recordings’ UK operations at Sony Music, where I’ve had the privilege of working with some of the most prolific electronic and pop artists in the world.

Career highlights include a Grammy Award for Saint Jhn’s “Roses” (Imanbek Remix), TikTok’s European Campaign of the Year (Pedro, 75M+ views), breaking Joel Corry at UK radio, and securing Toolroom’s first-ever daytime playlist on Radio 1 with the now-Platinum Weiss “Feel My Needs”.

Along the way, I’ve led multiple UK chart-topping campaigns that have generated billions of streams — and earned a fair few Gold and Silver discs for the kitchen wall!

Beyond the numbers, I’m passionate about helping artists and their teams bring their vision to life — offering honest, practical guidance that helps them take confident, realistic steps toward their goals.