For over 20 years, I've helped artists and records find their audience — first as an independent music entrepreneur, then as General Manager of B1 Recordings UK at Sony Music. Along the way, I've led UK and international campaigns spanning artist development, release strategy, marketing, promotions, radio and audience growth.

I've been fortunate to work with some of the world's leading electronic and pop artists, helping shape campaigns that have reached audiences across the globe. Career highlights include a Grammy Award for SAINt JHN's Roses (Imanbek Remix), TikTok's European Campaign of the Year for Pedro (75M+ creator videos), breaking Joel Corry at UK radio, and securing Toolroom's first-ever daytime playlist on Radio 1 with the now-Platinum Feel My Needs by Weiss.

Across major labels and independent music alike, I've learned that successful campaigns aren't built on hype alone. They come from understanding the artist, making smart strategic decisions, and building genuine connections with fans that last well beyond release week.

Today, I work with artists and their teams to do exactly that — offering honest, practical guidance on release strategy, audience growth, international campaign planning and fan development, helping turn great music into sustainable careers.