Streaming Strategy & Data Expert | Founder, Slice MusicA 9-year Universal Music UK veteran, Justin pioneered playlist marketing as creator of the UK’s Digster brand—the first major-label playlist ecosystem.
He later launched independent playlist pitching as a freelance service before being recruited into a bespoke Group Director of Streaming Strategy role at [PIAS].
Now based in Mexico City, he runs Slice Music, a boutique consultancy delivering data-driven streaming growth for labels, artists, and DSP partners worldwide.
Additionally, his streaming expertise has been rewarded with numerous keynotes, panels and article citations under his belt.
"[Justin's work has...] honestly been invaluable, and formed such a key plank in how we operate as a record label and allowed people within the team to grow. That wouldn’t have been possible without the framework and development that you have spearheaded" - Alan McGrath GM of Involved Productions (Anjunabeats & Anjunadeep)

