Superglow is an independent creative studio founded in 2020 by Daisy Finetto and Gary West. Specialising in digital content, creative direction and visual identity, we work with artists, brands and record labels to shape ideas into distinctive creative worlds.

Between us, we bring 35 years of experience across the music and creative industries, combining strategic thinking with hands-on creative expertise. Our work spans the full lifecycle of a project, from developing an artist's identity and defining the creative vision behind a release to producing music videos, branding, websites, social content, campaign assets and live visuals for touring and events.

Daisy's background spans artist creative development, photography, design, animation and creative direction. After signing to Sony as an artist in 2012, she moved into the creative industry in 2014, going on to lead creative at ATM Artists, working with talent including Chase & Status, DJ Snake and Swedish House Mafia, and spending two years as Head of Creative at AEI. Her experience combines a deep understanding of artists with the ability to build cohesive visual identities and creative worlds around their music.

Gary brings a multifaceted understanding of the music business, with experience across A&R, label management, music distribution, design and creative direction. Bridging the creative and commercial sides of the industry, he works across talent development, release strategy, visual identity and artistic direction to help artists and labels realise their ambitions.

As Superglow, we've worked with artists including Dua Lipa, Dave, Robbie Williams, Benson Boone, SG Lewis, Sigrid, Aitch, Eats Everything and many more. Our client list includes Warner Music Group, Interscope, Warner Chappell Music, Monstercat, Universal Music Group, Island Records, Virgin Records, Sony Music and AWAL.

Alongside our studio work, we offer one-to-one creative consultancy sessions for established and developing artists, managers, labels and brands. These sessions give you direct access to Daisy and Gary's combined experience, with one or both of us joining the call depending on your needs. Whether you're developing an artist project, refining a visual identity, planning a release campaign or looking for a fresh creative perspective, we offer honest, practical guidance informed by years of industry experience.

Our aim is simple: to help you find clarity in your ideas, strengthen your creative vision and turn it into something meaningful.