As a Global Analyst, Alex was responsible for working with the top 30 grossing artists under the UMG umbrella, including Katy Perry, Lady Gaga, Rich The Kid and Andrea Bocelli. Alex is the founder and CEO at un:hurd music. un:hurd is a music marketing platform which helps over 165,000 artists and record labels promote their music more effectively than ever before. un:hurd have worked with artists such as Ayra Starr, Mr Eazi, Sam Feldt, The K's, Headie One, Franky Wah, Tinie Tempah and many more. Alex can offer advice for artists and labels on marketing and strategy and can also offer advice to start-up founders on fundraising, positioning and general founder support.