Aaris A. Schroeder
Journalist | Publicist

Aaris A. Schroeder is a seasoned journalist, editor and content creator with over 30 years dedicated to championing independent music, art and culture. Her passion for storytelling began in childhood, evolving from early short stories and poetry into a dedicated career in journalism starting in middle school.

Throughout her middle school, high school and college years as a newspaper editor, Schroeder consistently earned accolades and awards. Notably, she received The Ralph Cole Literary Award upon graduating from middle school, followed by awards in English and Journalism during high school. Her academic achievements continued with honor roll recognition and a scholarly award for Choir at her high school graduation.

Fueled by a deep appreciation for Hip Hop culture, cultivated in the vibrant 90s music scene of The Bay Area and Los Angeles, Schroeder, who was raised in the Sacramento valley, growing up on her family’s ranch in Georgetown, CA, founded UndergroundBeatOnline, now known as UBO MAG in 2001 while attending college for journalism and mass communications. As one of the first e-zines in California and the very first woman-owned one, this pioneering platform quickly became a respected hub for underground, unsigned and independent artists across various disciplines, from Hip Hop to beyond. As Editor-In-Chief, Schroeder has led a team of content creators for over two decades, providing crucial exposure and support to emerging talent.

Schroeder’s expertise extends beyond UBO, with extensive freelance experience writing for numerous Sacramento and Bay Area publications, including Sacramento regional publications: Sacramento News & Review, Midtown Monthly, Submerge Magazine, SacTown Mag, San Francisco, CA publication: Bay View Newspaper and various online publications such as IndiePulse.com,  MusicReviews.com, Epiphany Magazine, Real List Magazine, Ninja Hits Magazine, among others, over the past 26 years.

Deeply embedded in her community, she has also collaborated with DowntownGrid.com in advertising and marketing roles and has personally curated music, art and fashion events through UBO for the last 15 years, directly assisting nearly 500 artists and businesses with publicity and marketing initiatives. In addition, Schroeder learned about the catering industry through one of Sacramento’s leading Americana farm-to-fork restaurants, Mulvaney’s B&L and their catering company, Culinary Specialists. This training and her expertise as a publicist and marketer got her in the role of Marketing Captain and Assistant Event Coordinator, lending a hand in understanding how to set up, organize and promote events.

Through UBO ENT, a boutique PR and music marketing firm, Schroeder prioritizes audience growth first, ensuring your music reaches the right listeners. From there, she elevates independent singers, rappers and musicians through strategic publicity, social media and advertising campaigns. Because of her deep background in journalism, she knows exactly what writers and editors look for when booking feature stories. This insider perspective ensures UBO ENT delivers media assets with the highest quality files and necessary file types needed for print or digital publication, event flyer creation and seamless radio or podcast interviews. In addition to PR and marketing services, Schroeder is versed in industry preparedness, providing vital support and education in music publishing, distribution, social media setup, electronic press kit (EPK) development and website tool creation to unlock music placement and product sponsorships.

🔗 To Connect with UBO ENT (for speaking, workshops or performance opportunities, interviews, story and music placement, sponsorship or to support independent artists, non-profits, events, festivals or tours) Please contact Aaris A. Schroeder at: www.uboent.com | www.ubomag.net